A disruptive wave is changing the face of banking globally and we are seeing the first ripples on Irish shores. Challenger banks like Revolut and N26 are capitalising, by delivering customer-centric experiences that are meeting the new consumer expectations. Meanwhile, traditional players are struggling to keep pace, hampered by legacy issues, outdated delivery models and challenges in keeping up with the rate of change. The path forward is not clear; there are multiple challenges to navigate and conflicting advice as to how best to compete. Coupled with the empathy gap that still exists between customers and the traditional pillar banks, and we have all the elements of a perfect digital storm.