The Changing market dynamics in retail banking
Niall spoke about the need for banks to really zone in on the customer, and what they need and want from their bank. The customer journey is no longer linear, and the Irish market are more fluid in terms of where, with whom and how they chose to manage their finances. Those milestone ‘life moments’ are happening later in life, in terms of getting married, buying their first house and having kids, all of which are impacting the marketplace.
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